Dress Down 22nd may 2025

For over 40 years, Alzheimer’s Society has been a powerful force for change, improving the lives of people living with dementia.
Over those crucial years we’ve nurtured our relationships with people living with the disease, to better understand the complexities of delivering support within a challenging health and social care system.
We’ve spent time listening to people who deal with the disease every day, and amplifying those voices to campaign governments for change.
We have also been at the forefront of science and research, backing the world’s brightest minds and funding life-changing breakthroughs.
In 2021, we prepared ourselves for a world that was once again changing, and developed a framework of priorities to bring about the seismic change so desperately needed. We call this framework our Help and Hope Strategy.