9 Tips For Social Media Fundraising Success

Telling people about your challenge and getting them to part with their hard-earned cash can sometimes be just as tough as the challenge you’re undertaking. Here, the social team at Give as you Live Donate HQ share their tried-and-tested methods to cash in using your social media accounts.

1. Start from the beginning

Whether it’s a year-long training plan for a marathon or the psychological journey of preparing for a head shave, take your followers along with you. Sharing the story behind every photo shows your emotions, your feelings and the reasons for your challenge, which will help them to connect with you and become invested in your story.

2. Reach out to your charity...

Whoever you’re raising money for, always do these things:

1. Follow them
2. Reach out to their social media or fundraising manager, tell them your social handles, and let them follow your journey too. Many charities love to see – and use – this content, so also let them know if you are comfortable with them using your posts on their own feeds.
3. Tag them in your photos and comments
4. Tag Give as you Live Donate too - we love seeing your challenges! @GiveasyouLive

3. … and while you’re at it, what about the charity patrons?

If your charity has some celebrity patrons or supporters who are active on social channels, why not drop them a message asking them to share your post. If they have a connection to the charity they may well feel compelled to share.

4. Use video

Mixing up your content will help get it seen by more people, so get that phone out, switch to selfie mode and hit record!

5. Share your target

Sharing your target and how much you’ve raised is great for people to follow so they can see your progression and feel involved in reaching your goal. It also creates a sense of urgency and helps encourage people to donate now, rather than putting it off.

6. Don’t overdo it

If you’re not usually an avid poster on your channels and suddenly start posting every day, your friends and family may start to lose interest. If you’re training for an event, you could stick to a weekly or monthly update, or become more regular the closer you get to the big day.

7. Be Honest

Had a lull in donations? Been promised a donation by a friend or family member? Tell your followers about the lull using Facebook and it may just remind those who haven’t donated yet to do so. It will make them feel even better that they’ve helped cheer you up too! Just, maybe don’t call them out…

8. Always link to your Fundraising Page!

It sounds obvious, but make sure it is easy to find. You can pin the Give as you Live Donate link to the top of your Twitter and Facebook and add your link to your Instagram bio, as well as adding it to posts.

9. Say thanks

An easy way to get your fundraising efforts back into people’s timelines – thank everyone who has already donated, supported or encouraged you, and inspire even more people to share your story and feel part of the team.